Enjoy Six Months of Freshly Fragranced Laundry

6-Month Supply of Premium Fragrance-Free Laundry Detergent – suitable for sensitive skin, babies, and allergy sufferers, enriched with 7 advanced enzymes. The package contains 6 × 500 ml bottles, providing up to 198 washes.

Pure Laundry Shampoo is effective from as low as 20°C, contains no phosphates, parabens, or soap, and thanks to its neutral scent, it is the perfect companion for AlfaPureo laundry perfumes.

Discover the power of nature and science combined. A revolutionary laundry detergent with an exceptionally concentrated formula that effectively removes even the toughest stains. Thanks to its blend of 7 premium enzymes and a unique formula free from phosphates, parabens, and soap, it protects your clothes, your skin, and the environment.

✅ Suitable for white and colored laundry
✅ Effective from 20°C
✅ 97% COSMOS-certified ingredients
✅ Biodegradable and septic-safe
✅ 500 ml provides up to 33 washes
✅ Fragrance-free – ideal for combining with laundry perfumes

Discover our 6 most popular fragrances in one value pack! This set includes 6 × 200 ml laundry perfumes – each bottle features a different irresistible scent. Perfect for those who love variety and want to wear a different mood every day.

Contains 100% natural argan oil for extra fiber care and protection. Used instead of fabric softener, it softens laundry and infuses it with an intense fragrance. As a bonus, it will also leave your entire home beautifully scented while your laundry dries.

Pure Laundry Shampoo – The Most Concentrated and Effective Eco-Friendly Laundry Detergent

The most advanced solution for sustainable and highly effective laundry care. Pure Laundry Shampoo is the result of extensive research and development, combining maximum cleaning power, an exceptionally concentrated formula, and care for both fabrics and the environment. Designed for those who refuse to compromise between performance and sustainability.

Why is it exceptional?

• Ultra-concentrated: Only 15 ml is needed per wash, providing up to 33 loads from a single bottle.
• High-performance enzymes: A unique blend of 7 enzymes (including the revolutionary Phosphodiesterase) effectively targets protein, starch, grease, fruit, and even invisible stains while protecting fibers, colors, and preventing pilling.
• Eco-friendly formula: 97% of ingredients are COSMOS-certified. The detergent is readily biodegradable (OECD 301) and contains no phosphates, parabens, silicones, or soap.
• No compromises for nature: Not tested on animals, contains a high Renewable Carbon Content, and is suitable for septic systems and wastewater treatment plants.
• Universal use: Suitable for white and colored laundry, effective from 20°C, and gentle enough for delicate fabrics.

Soap-Free Formula – For Longer Appliance and Fabric Life

Unlike conventional laundry detergents, it contains no soap, helping prevent residue buildup in washing machines, fabrics, and drain pipes. It rinses out easily, leaving no residue behind and resulting in soft, fresh, clean laundry without skin irritation.

Fragrance-Free with Personalization Options

The detergent is supplied without fragrance to suit even the most sensitive noses and skin. Use it on its own or combine it with your favorite laundry perfume according to your mood and the season.

Safe and Certified

The product comes with complete documentation and complies with all EU requirements. It carries only the mildest hazard pictogram (exclamation mark), reflecting its safe composition.

Key Benefits

🧼 Ultra-concentrated (only 15 ml per wash)
🧪 Contains advanced enzymes for all stain types
🌱 97% natural ingredients (COSMOS-certified)
♻️ Biodegradable and septic-safe
🚫 Free from phosphates, parabens, silicones, and soap
👕 Gentle on skin, fibers, and colors
🦊 Cruelty-free
🫧 Fragrance-free

The revolutionary blend of anionic, non-ionic, and amphoteric surfactants ensures outstanding washing performance. It contains some of the highest-quality enzymes produced in Europe. Their combination (Protease, Alpha-Amylase, Pectate Lyase, Mannanase, Lipase, and Cellulase) is specifically designed for removing all types of stains, protecting colors, and caring for textile fibers.

• Protease – breaks down protein stains (blood, sweat, milk)
• Alpha-Amylase – removes starch stains (sauces, pasta, potatoes)
• Pectate Lyase – effectively cleans fruit and vegetable stains
• Mannanase – breaks down gel thickeners found in food and cosmetics
• Lipase – effectively removes greasy stains
• Cellulase – keeps fabrics smooth and lint-free

Additionally, it contains the groundbreaking Phosphodiesterase (PDE) enzyme – a special enzyme that breaks down invisible stains caused by sweat, skin cells, bacteria, and more. These residues attract additional dirt from the environment, leading to yellow stains and persistent odors. Traditional detergents only clean surface dirt and mask odors, which quickly return after wearing clothes again. PDE helps extend garment life and prevents odor and stain problems before they start.

🔬 The Revolutionary Power of PDE – Cleanliness You Can Feel, Even When You Can't See It

Phosphodiesterase (PDE) is a new generation of laundry enzyme – targeted, efficient, and highly functional. Where ordinary detergents stop, PDE begins to work:

✅ Removes microscopic impurities – sweat, sebum, dead skin cells, and bacteria
✅ Prevents yellow stains – especially in underarm areas, collars, and white laundry
✅ Eliminates odor sources – not just on the surface, but deep within fibers
✅ Extends garment lifespan – less wear, no buildup, more freshness
✅ Ideal for sports and performance clothing – fights odors where others fail
✅ Excellent preventative care – protects fabrics from the very first wash

✨ The result? Clothes stay fresher, more hygienic, and free from unpleasant traces for longer – cleanliness that lasts.

Benefits of Phosphodiesterase (PDE)

1. Removes Invisible Biological Residues
   PDE specifically breaks down organic compounds originating from sweat, skin oils, dead skin cells, and bacteria—impurities often invisible to the naked eye but responsible for odors, yellow stains, and fabric deterioration.
2. Prevents Yellow Stains and Odors
   By removing microscopic residues before they bond with environmental particles, PDE effectively prevents yellowing in underarm and collar areas while keeping textiles fresh longer.
3. Extends Clothing Lifespan
   Regular removal of these contaminants reduces fiber wear and prevents clothes from being discarded prematurely due to stains or odors that traditional detergents cannot solve.
4. Excellent Preventative Protection
   PDE cleans not only what you can see, but also what remains hidden. Washing with PDE is an investment in your clothing’s future, helping keep fabrics hygienic, visually clean, and pleasant to wear for longer.
5. Ideal for Sports and Technical Fabrics
   Significantly reduces odor and microbial buildup in synthetic and technical textiles, which are particularly prone to retaining sweat and bacteria.

Pure Laundry Shampoo – where cleanliness, performance, and sustainability work hand in hand.

Dosage

Pour into the detergent compartment or directly into a container for hand washing.

4–5 kg of laundry … 15 ml

9 kg of laundry … 30 ml

(The dosing cap holds 40 ml in total and is divided into four 10 ml measuring sections.)

For heavily soiled laundry or very hard water, increase the dosage accordingly.