Pure Laundry Shampoo + FREE GIFT

Pure Laundry Shampoo – The Most Concentrated and Effective Eco Laundry Detergent

The most advanced solution for eco-friendly and effective laundry care. Pure Laundry Shampoo is the result of extensive research and development, combining maximum cleaning power, an ultra-concentrated formula, and care for both nature and fabrics. It is designed for those who refuse to compromise between performance and sustainability.

Why is it exceptional?

• Ultra-concentrated: Only 15 ml is needed per wash. One bottle provides up to 33 loads.
• Highly effective enzymes: A unique blend of 7 enzymes (including the revolutionary Phosphodiesterase) specifically targets protein, starch, grease, fruit, and even invisible stains. At the same time, it protects fibers, preserves colors, and prevents pilling.
• Eco-friendly formula: 97% of ingredients are COSMOS-certified. The detergent is readily biodegradable (OECD 301) and contains no phosphates, parabens, silicones, or soap.
• No compromises with nature: Not tested on animals, contains a high share of renewable carbon content, and is suitable for use with septic systems and wastewater treatment plants.
• Universal use: Suitable for both white and colored laundry, effective from as low as 20°C, and gentle on delicate fabrics.

Soap-Free Formula – For a Longer Life of Your Washing Machine and Clothes

Unlike conventional detergents, it contains no soap, helping prevent residue build-up in washing machines, fabrics, and drainage systems. It rinses out easily, leaving no residue on laundry, resulting in soft, fresh, and clean clothes without skin irritation.

Fragrance-Free with Personalization Options

The detergent is delivered fragrance-free to suit even the most sensitive noses and skin types. Use it on its own or combine it with your favorite AlfaPureo laundry perfume according to your mood and the season.

Safe and Certified

The product comes with complete documentation and complies with all EU requirements. It carries only the mildest hazard pictogram (exclamation mark), reflecting its safe formulation.

Key Benefits:

🧼 Ultra-concentrated (only 15 ml per wash)
🧪 Contains premium enzymes for all types of stains
🌱 97% natural-origin ingredients (COSMOS certified)
♻️ Biodegradable and septic-safe
🚫 Free from phosphates, parabens, silicones, and soap
👕 Gentle on skin, fibers, and colors
🦊 Not tested on animals
🫧 Fragrance-free

The revolutionary blend of anionic, non-ionic, and amphoteric surfactants ensures outstanding washing performance. It contains some of the highest-quality enzymes produced in Europe. Their combination (Protease, Alpha-Amylase, Pectate Lyase, Mannanase, Lipase, and Cellulase) is specifically designed for removing all types of stains, protecting colors, and caring for textile fibers.

• Protease – breaks down protein-based stains (blood, sweat, milk)
• Alpha-Amylase – removes starch stains (sauces, pasta, potatoes)
• Pectate Lyase – effectively cleans fruit and vegetable stains
• Mannanase – breaks down gel thickeners found in food and cosmetics
• Lipase – effectively removes grease and oil stains
• Cellulase – keeps fabrics smooth and free from pilling

Additionally, an entirely new revolutionary enzyme, Phosphodiesterase (PDE), has been added. This specialized enzyme breaks down invisible stains caused by sweat, skin cells, bacteria, and more. These residues attract further dirt from the environment, eventually creating yellow stains. Conventional detergents remove only surface dirt and mask odors that quickly return after wearing the garment again. PDE helps extend the lifespan of clothing and prevents odor and stain problems before they start.

🔬 The Revolutionary Power of PDE – Cleanliness You Can Feel Even When You Can't See It

Phosphodiesterase (PDE) is a new generation laundry enzyme—targeted, effective, and highly functional. Where ordinary detergents stop, PDE begins to work:

✅ Removes microscopic impurities – sweat, skin oils, dead skin cells, and bacteria
✅ Prevents yellow stains – especially in underarm areas, collars, and white fabrics
✅ Eliminates odor sources – not just on the surface but deep within the fibers
✅ Extends garment lifespan – less wear, no buildup, more freshness
✅ Ideal for sports and performance wear – fights odors where others fail
✅ Excellent prevention – protects textiles from the very first wash

✨ The result? Clothes stay fresher for longer, hygienically clean, and free from unpleasant traces – cleanliness that lasts.

Phosphodiesterase (PDE) is truly an innovative game changer in laundry care. Its benefits are unique and complement traditional enzymes that only address common surface stains.

🔬 Benefits of Phosphodiesterase (PDE):

1. Removes invisible biological residues

PDE specifically breaks down organic compounds originating from sweat, skin oils, dead skin cells, and bacteria—impurities often invisible to the naked eye but responsible for odors, yellow stains, and fabric degradation.

2. Prevents yellow stains and odors

These microscopic residues create a breeding ground for further dirt accumulation. PDE breaks them down before they can bind with environmental particles, effectively preventing yellow stains in underarm and collar areas while helping fabrics stay fresher for longer.

3. Extends clothing lifespan

Regular removal of these contaminants reduces fiber wear and prevents unnecessary premature disposal of garments caused by persistent odors and stains that conventional detergents cannot fully eliminate.

4. Excellent as preventive care

PDE cleans not only what you can see, but also what usually remains hidden. Washing with this enzyme is an investment in the future of your clothing, keeping garments hygienic, visually clean, and pleasant to wear for longer.

5. Ideal for sports and functional clothing

It significantly reduces odor and microbial buildup in technical and synthetic fabrics, which are particularly prone to retaining sweat and bacteria.

Pure Laundry Shampoo – where cleanliness, performance, and sustainability go hand in hand.

Dosage:

Add to the detergent compartment or directly into a container for hand washing.

4–5 kg of laundry … 15 ml

9 kg of laundry … 30 ml

(total measuring cap volume: 40 ml, divided into 4 sections with 10 ml markings)

For heavily soiled laundry or very hard water, increase the dosage.

KUZ Pure Laundry Shampoo

PureScent®️ Gold Brick – Cleaning Concentrate with the Highest Concentration of Active Ingredients on the Market

Gold Brick is made using the revolutionary PureScent®️ formula, one of the most concentrated cleaning and fragrance solutions in the world. This unique concentrate is designed to deliver maximum cleaning performance while leaving a pleasant and long-lasting fragrance throughout your home. It removes even the toughest dirt from all washable surfaces.

Inspired by a world-famous men's fragrance, it offers a masculine woody-spicy scent that lingers in the air for hours. The top notes feature blood orange, grapefruit, and mint, followed by cinnamon, spicy accords, and rose in the heart, while amber, leather, woody notes, and Indian patchouli form the base. The fragrance is energetic, masculine, and unmistakable.

Whether you are cleaning floors, furniture, or any water-washable surfaces, Gold Brick handles even the most demanding cleaning tasks. The practical dispenser ensures precise and convenient dosing, so you always use the ideal amount.

How to Use:

1. Unlock and turn the pump dispenser.
2. Add 2–3 pumps (4–6 ml) to 5 liters of warm water.
3. Use on all water-washable surfaces: floors, furniture, small and large areas, linoleum, laminate and wooden floors, tiles, stone, ceramics, bathroom wall tiles, and kitchen countertops. Ideal for fast and effective cleaning in every room while leaving a fresh and pleasant fragrance.

With Gold Brick, your home will not only be perfectly clean but also filled with a powerful, energizing fragrance that makes an immediate impression! 🌿💥

Suitable for cleaning all water-washable surfaces including floors, furniture, small and large areas, linoleum, laminate and wooden floors, tiles, stone, and more.