Provocative Neroli SET
Laundry perfume with argan oil + fabric and home perfumeNEW in our launch promotion. Discover Provocative Neroli – a distinctive, clean and slightly provocative fragrance built around the contrast between intense neroli and the sweet note of golden pear.
The laundry perfume with argan oil fragrances your laundry during washing, and the 200 ml bottle lasts for up to 40 washes. Use the 10 ml home perfume on clothes, curtains, sofas, bedding or carpets to bring the same signature fragrance into your entire space.
One fragrance. Two ways to bring it into your entire home.
Provocative Neroli is a new fragrance composition built around an unexpected contrast. The intense, elegantly bitter scent of neroli – the blossoms of the bitter orange tree – meets the juicy sweetness of golden pear. The result is a fragrance that feels clean and sophisticated, while also having a distinctive, sensual and slightly provocative character.
Provocative Neroli Laundry Perfume 200 ml contains 100% natural argan oil for extra care and protection of the fibres. It is used instead of fabric softener, and the 200 ml bottle lasts for up to 40 washes. It leaves laundry with an intense and long-lasting perfume trail.
Provocative Neroli Home Fragrance 100 ml brings the same fragrance to places where the washing machine cannot reach. Spray it onto clothes, curtains, sofas, bed linen or carpets and instantly fragrance both textiles and the entire space.
Together, they create one distinctive fragrance signature – from freshly washed laundry to the entire home.
PROVOCATIVE NEROLI Fragrance Composition
Provocative Neroli is a fragrance built around a paradox. The radiant purity of neroli meets the juicy sweetness of ripe pear and a warm, sensual depth. The result is not a classic fresh clean scent, but a sophisticated fragrance contrast – elegant, distinctive and deliberately a little provocative.
The composition opens with golden pear, mandarin and bergamot. Pear gives it a juicy, subtly sweet note that immediately contrasts with intense neroli – the essence of bitter orange blossoms. Its clean, citrus-green and naturally subtly bitter character forms the dominant face of the fragrance. Together with orange blossom and sambac jasmine, it creates a radiant, elegant heart with a distinctive perfume signature.
Gradually, the fresh cleanliness develops into a warmer and more sensual character. Amber, white musk and benzoin add depth, softness and a long-lasting trail, while a delicate touch of bourbon vanilla simply rounds out the sweeter undertone without turning the fragrance gourmand.
Provocative Neroli lives through contrasts – clean, but not innocent. Fresh, but not light. Sweet, yet with a distinctive bitter edge. Elegant, and still provocative. A fragrance that is not immediately predictable and, precisely for that reason, stays in the memory.
Fragrance pyramid:
Top notes: golden pear, mandarin, bergamot
Heart notes: neroli, orange blossom, sambac jasmine
Base notes: amber, white musk, benzoin, a delicate touch of bourbon vanilla
Laundry oil = a modern alternative to fabric softener
Laundry oil (or laundry perfume) was developed as a modern alternative to fabric softener. It is added to the fabric softener compartment before washing together with the laundry detergent. It can soften laundry and give it an intense fragrance. As a bonus, the fragrance will fill your entire home while the laundry is drying.
Unlike conventional fabric softeners, laundry oils have no negative effect on the properties of your laundry – they preserve the absorbency of towels, allow sweat to be transported away from functional clothing and are gentle on the skin.
Bonus tip: For long-lasting freshness, we recommend adding a few drops of AlfaPureo laundry oil directly onto the dryer balls. Your laundry will smell wonderful!
Luxury fragrance compositions
Add a touch of luxury to your laundry with our 100% concentrated AlfaPureo laundry perfumes. All fragrances are inspired by world-famous perfumes and are made from so-called “fine fragrances” – fragrance compositions used in the production of body perfumes. This makes them gentle on the skin, while their fragrance is activated when the laundry is worn.
Argan oil
This exclusive product contains a higher concentration of argan oil, known for its protective and nourishing properties. Rich in vitamin E and essential fatty acids, argan oil penetrates the structure of textile fibres, where it forms a delicate protective film that protects fabrics from drying out and wear. This film is particularly beneficial for natural materials such as cotton, linen and silk, but it also works effectively on synthetic fabrics, where it reduces static electricity.
Clothing treated with argan oil remains softer, is less prone to creasing and stays in top condition for longer. Regular use of Pure Argan oil extends the life of your garments and keeps them fresh-smelling for longer. This luxurious oil is suitable for all types of textiles and can also be used in the tumble dryer.
Benefits:
- Argan oil for extra care and protection of fibres
- Helps prevent textiles from drying out and wearing
- Reduces static electricity
- Fresh-smelling laundry for weeks
- Suitable for use in the tumble dryer
- Used instead of fabric softener
Suitable for use in the tumble dryer
A special feature of AlfaPureo laundry perfumes is that they are suitable for all types of fabrics. Even microfibre fabrics and functional clothing, because they contain no conditioners. They can therefore also be used in the tumble dryer without clogging filters or damaging the dryer.
The fragrance is activated when it comes into contact with moisture
Since laundry oil is not water-soluble, the fragrance is not washed away and is reactivated every time it comes into contact with moisture, making it ideal for sportswear.
The fragrance in our laundry oils binds to fabric fibres and, thanks to its special active formula, keeps your clothes smelling fresh for several weeks. Its formula is made with 100% concentrated perfume, providing greater intensity compared with other laundry perfumes.
Precise dosing that helps you save
Thanks to the convenient dosing pump, you can precisely control the fragrance intensity – 2 pumps provide low fragrance intensity, 4 pumps provide medium intensity (also recommended), and 6 pumps provide high fragrance intensity. The dosage is calculated for 5 kg of laundry.
You can also be sure that the laundry oil will last for exactly the number of washes stated in the instructions. For example, a 100 ml bottle lasts for at least 20 washes, while 200 ml lasts for 40 washes. Compared with other laundry oils, this is a more economical and cost-effective solution.
Environmental aspect
Compared with fabric softeners, laundry perfumes or laundry oils are also more environmentally friendly. Because they are highly concentrated, they require a much smaller plastic container. AlfaPureo laundry oils are made from 100% recyclable PET material.
No leaking caps
The dosing pump ensures contactless dosing. You can forget about leaking caps, messy fingers or greasy shelves.
Dosage:
- low intensity = press the pump 2 times (2.5 ml)
- medium (and recommended) intensity = press the pump 4 times (5 ml)
- high fragrance intensity = press the pump 6 times (7.5 ml)
Calculated for 5 kg of laundry. You can adjust the intensity according to the size of the drum.
Why is this important?
Laundry perfumes contain high concentrations of aromatic essential oils. As these are volatile organic compounds, they may act as solvents for lacquers, coatings and certain polymers, which can lead to softening, structural damage or discolouration.
Why laundry oil?
- Softens textiles
- Gentle on both washing machine and tumble dryer
- Does not leave a sticky coating like fabric softener
