{"product_id":"olej-do-prania-purity","title":"Purity","description":"\u003ch3 data-end=\"213\" data-start=\"183\"\u003ePURITY Fragrance Composition\u003c\/h3\u003e\n\u003cp data-end=\"490\" data-start=\"215\"\u003eImagine opening your wardrobe and being greeted by the scent of perfectly clean, freshly washed laundry. Soft, elegant, and timeless.\u003cbr data-end=\"352\" data-start=\"349\"\u003eThe \u003cstrong data-end=\"379\" data-start=\"369\"\u003ePurity\u003c\/strong\u003e laundry perfume is a unisex fragrance composition that captures the very essence of cleanliness — like a refreshing touch of fresh air on your laundry.\u003c\/p\u003e\n\u003cp data-end=\"745\" data-start=\"492\"\u003eThe fragrance opens with delicate lotus blossom and lily, creating a light, harmonious, and naturally clean impression. Gradually, it settles into an intense, long-lasting base of white woods and patchouli, giving your laundry elegant depth and a sophisticated character.\u003c\/p\u003e\n\u003ch3 data-end=\"766\" data-start=\"747\"\u003eFragrance Pyramid:\u003c\/h3\u003e\n\u003cp data-end=\"906\" data-start=\"768\"\u003e\u003cstrong data-end=\"784\" data-start=\"768\"\u003eTop Notes:\u003c\/strong\u003e lotus blossom, fresh clean accords\u003cbr data-end=\"822\" data-start=\"819\"\u003e\u003cstrong data-end=\"837\" data-start=\"822\"\u003eHeart Notes:\u003c\/strong\u003e lily, delicate floral notes\u003cbr data-end=\"868\" data-start=\"865\"\u003e\u003cstrong data-end=\"884\" data-start=\"868\"\u003eBase Notes:\u003c\/strong\u003e white woods, patchouli\u003c\/p\u003e\n\u003cp data-end=\"1070\" data-start=\"908\"\u003ePurity transforms every wash into a feeling of freshness, tranquility, and a perfectly tidy home. Because the joy of laundry begins with a fragrance that is as pure as a new beginning.\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSimply put: \u003cstrong\u003emore fragrance, more performance, more joy in every cleaning routine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJust a few drops are enough to provide \u003cstrong\u003ea long-lasting and intense fragrance for your laundry.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003eSuitable for all types of fabrics\u003c\/li\u003e\n\u003cli\u003eHelps prevent fabrics from drying out and wearing out\u003c\/li\u003e\n\u003cli\u003ePrecise and contact-free dosing\u003c\/li\u003e\n\u003cli\u003e500 ml is enough for up to 100 washes or 300 drying cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLaundry Oil = A Modern Alternative to Fabric Softener\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eLaundry oil (or laundry perfume) was developed as a modern alternative to fabric softener. It is added to the fabric softener compartment before washing together with your detergent. It can \u003cstrong\u003esoften fabrics and intensely fragrance them.\u003c\/strong\u003e As a bonus, \u003cstrong\u003eyour entire home will smell wonderful while the laundry is drying.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eUnlike conventional fabric softeners, laundry oils have \u003cstrong\u003eno negative effect on the properties of fabrics\u003c\/strong\u003e – they preserve the absorbency of towels, allow moisture-wicking sportswear to function properly, and are gentle on the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBonus Tip: For long-lasting freshness, we recommend adding a few drops of AlfaPureo laundry oil directly onto \u003ca href=\"https:\/\/www.alfapureo.sk\/laundry-balls\/\"\u003edryer balls\u003c\/a\u003e. Your laundry will smell amazing!\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-weight: 400;\"\u003e\u003cstrong\u003eLuxury Fragrance Compositions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"font-weight: 400;\"\u003eAdd a touch of luxury to your laundry with our 100% concentrated AlfaPureo laundry perfumes. All fragrances are \u003cstrong\u003einspired by world-famous perfumes\u003c\/strong\u003e and are made from so-called \u003cstrong\u003e“fine fragrances”\u003c\/strong\u003e, fragrance compositions used in premium personal perfumes. This makes them gentle on the skin, while their fragrance is activated when the garments are worn.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eArgan Oil\u003c\/b\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eArgan oil is rich in vitamin E and essential fatty acids that have protective and nourishing properties. When used during washing, \u003cb\u003ethe oil penetrates the structure of textile fibers, creating a delicate protective film\u003c\/b\u003e. This film protects fabrics from drying out, which is especially important for natural materials such as cotton, linen, or silk that may lose their softness and elasticity after repeated washing.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eArgan oil can also help reduce static electricity, which often occurs with synthetic fabrics. Clothing \u003cb\u003etreated with argan oil is less likely to cling or generate static electricity\u003c\/b\u003e, contributing to greater wearing comfort and a better appearance.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eRegular use of argan oil during washing can help extend the lifespan of your garments. Thanks to the oil’s ability to \u003cb\u003eprotect and hydrate fibers, fabrics become less prone to wear, fraying, and fading\u003c\/b\u003e. This is especially appreciated by lovers of high-quality materials who want their clothing and textiles to remain in top condition for as long as possible.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 style=\"font-weight: 400;\"\u003e\u003cstrong\u003eSuitable for Tumble Dryers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"font-weight: 400;\"\u003eA unique feature of AlfaPureo laundry perfumes is that they are suitable for all types of fabrics, including microfiber and performance clothing, because \u003cstrong\u003ethey contain no conditioning agents\u003c\/strong\u003e. Therefore, they can \u003cstrong\u003ealso be used in tumble dryers\u003c\/strong\u003e without clogging filters or damaging the appliance.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eThe Fragrance Reactivates Upon Contact with Moisture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eBecause laundry oil is not water-soluble, \u003cstrong\u003ethe fragrance does not wash away and reactivates every time it comes into contact with moisture\u003c\/strong\u003e, making it ideal for sportswear.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe fragrance in our laundry oils binds to fabric fibers and, thanks to its special active formula, ensures that your clothes remain beautifully scented for several weeks. Its composition is made from \u003cstrong\u003e100% concentrated perfume\u003c\/strong\u003e, providing greater intensity compared to other laundry perfumes.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003ePrecise Dosing That Saves You Money\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThanks to the convenient dosing pump, you can \u003cstrong\u003eprecisely adjust the fragrance intensity\u003c\/strong\u003e – 2 pumps provide a light fragrance, 4 pumps a medium fragrance (also recommended), and 6 pumps guarantee a strong fragrance. The dosage is calculated for 5 kg of laundry.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eYou can also be sure that \u003cstrong\u003eyour laundry oil will last exactly the number of wash cycles stated in the instructions\u003c\/strong\u003e. For example, a 100 ml bottle lasts for at least 20 wash cycles, while a 200 ml bottle lasts for 40 wash cycles. Compared to other laundry oils, this is a \u003cstrong\u003emore economical and cost-effective\u003c\/strong\u003e solution.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eEnvironmental Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eCompared to fabric softeners, laundry perfumes and \u003cstrong\u003elaundry oils are more environmentally friendly\u003c\/strong\u003e. Because they are highly concentrated, they require a much \u003cstrong\u003esmaller plastic bottle\u003c\/strong\u003e. AlfaPureo laundry oils are made from 100% recyclable PET material.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eNo More Leaking Caps\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe dosing pump ensures \u003cstrong\u003econtact-free dispensing\u003c\/strong\u003e. You can forget about sticky caps, spilled fingers, or greasy shelves.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eDosage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003e\u003cstrong\u003eLight fragrance intensity\u003c\/strong\u003e = 2 pump presses (2.5 ml)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMedium (recommended) fragrance intensity\u003c\/strong\u003e = 4 pump presses (5 ml)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStrong fragrance intensity\u003c\/strong\u003e = 6 pump presses (7.5 ml)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-weight: 400;\"\u003eCalculated for 5 kg of laundry. You can adjust the intensity according to the size of your washing machine drum.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUsed instead of fabric softener\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for all types of fabrics\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePrecise and contact-free dosing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo more sticky hands, leaking caps, or messy bottles\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e500 ml lasts for up to 100 washes = €0.33 per wash\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eWhy Choose Laundry Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003eSoftens fabrics\u003c\/li\u003e\n\u003cli\u003eGentle on both washing machines and tumble dryers\u003c\/li\u003e\n\u003cli\u003eDoes not leave a greasy residue like fabric softener\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0915\/1755\/0875\/files\/Purity_laundry-SK.pdf?v=1772020265\" rel=\"noopener\" target=\"_blank\"\u003ePurity - Product Information\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"AlfaPureo","offers":[{"title":"20 washes (100 ml)","offer_id":49689284575515,"sku":"AP_PUR-04","price":18.0,"currency_code":"EUR","in_stock":false},{"title":"40 washes (200 ml) + FREE Laundry Detergent for 14 washes","offer_id":51724700909851,"sku":"AP_LAPEPULA-15","price":28.0,"currency_code":"EUR","in_stock":false},{"title":"100 washes (500 ml) + FREE Soft Touch 200 ml","offer_id":51724700942619,"sku":"AP_LAUTOU-02","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"100 washes (500 ml) + FREE Wool Dryer Balls","offer_id":51724700975387,"sku":"AP_BALL-06","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"100 washes (500 ml) + FREE Laundry Detergent for 33 washes","offer_id":51724701008155,"sku":"AP_LAPEPULA-07","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"40 washes (200 ml) ","offer_id":51724701040923,"sku":"AP_PUR-01","price":28.0,"currency_code":"EUR","in_stock":false},{"title":"100 washes (500 ml)","offer_id":51724701073691,"sku":"AP_PUR-02","price":45.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/1755\/0875\/files\/Purity_laundry_perfume_200ml.png?v=1759025684","url":"https:\/\/alfapureo.com\/en\/products\/laundry-perfume-purity","provider":"AlfaPureo🧡","version":"1.0","type":"link"}