Purity

PURITY Fragrance Composition

Imagine opening your wardrobe and being greeted by the scent of perfectly clean, freshly washed laundry. Soft, elegant, and timeless.
The Purity laundry perfume is a unisex fragrance composition that captures the very essence of cleanliness — like a refreshing touch of fresh air on your laundry.

The fragrance opens with delicate lotus blossom and lily, creating a light, harmonious, and naturally clean impression. Gradually, it settles into an intense, long-lasting base of white woods and patchouli, giving your laundry elegant depth and a sophisticated character.

Fragrance Pyramid:

Top Notes: lotus blossom, fresh clean accords
Heart Notes: lily, delicate floral notes
Base Notes: white woods, patchouli

Purity transforms every wash into a feeling of freshness, tranquility, and a perfectly tidy home. Because the joy of laundry begins with a fragrance that is as pure as a new beginning.

Simply put: more fragrance, more performance, more joy in every cleaning routine.

Just a few drops are enough to provide a long-lasting and intense fragrance for your laundry.

• Suitable for all types of fabrics
• Helps prevent fabrics from drying out and wearing out
• Precise and contact-free dosing
• 500 ml is enough for up to 100 washes or 300 drying cycles

Laundry Oil = A Modern Alternative to Fabric Softener

Laundry oil (or laundry perfume) was developed as a modern alternative to fabric softener. It is added to the fabric softener compartment before washing together with your detergent. It can soften fabrics and intensely fragrance them. As a bonus, your entire home will smell wonderful while the laundry is drying.

Unlike conventional fabric softeners, laundry oils have no negative effect on the properties of fabrics – they preserve the absorbency of towels, allow moisture-wicking sportswear to function properly, and are gentle on the skin.

Bonus Tip: For long-lasting freshness, we recommend adding a few drops of AlfaPureo laundry oil directly onto dryer balls. Your laundry will smell amazing!

Luxury Fragrance Compositions

Add a touch of luxury to your laundry with our 100% concentrated AlfaPureo laundry perfumes. All fragrances are inspired by world-famous perfumes and are made from so-called “fine fragrances”, fragrance compositions used in premium personal perfumes. This makes them gentle on the skin, while their fragrance is activated when the garments are worn.

Argan Oil

Suitable for Tumble Dryers

A unique feature of AlfaPureo laundry perfumes is that they are suitable for all types of fabrics, including microfiber and performance clothing, because they contain no conditioning agents. Therefore, they can also be used in tumble dryers without clogging filters or damaging the appliance.

The Fragrance Reactivates Upon Contact with Moisture

Because laundry oil is not water-soluble, the fragrance does not wash away and reactivates every time it comes into contact with moisture, making it ideal for sportswear.

The fragrance in our laundry oils binds to fabric fibers and, thanks to its special active formula, ensures that your clothes remain beautifully scented for several weeks. Its composition is made from 100% concentrated perfume, providing greater intensity compared to other laundry perfumes.

Precise Dosing That Saves You Money

Thanks to the convenient dosing pump, you can precisely adjust the fragrance intensity – 2 pumps provide a light fragrance, 4 pumps a medium fragrance (also recommended), and 6 pumps guarantee a strong fragrance. The dosage is calculated for 5 kg of laundry.

You can also be sure that your laundry oil will last exactly the number of wash cycles stated in the instructions. For example, a 100 ml bottle lasts for at least 20 wash cycles, while a 200 ml bottle lasts for 40 wash cycles. Compared to other laundry oils, this is a more economical and cost-effective solution.

Environmental Benefits

Compared to fabric softeners, laundry perfumes and laundry oils are more environmentally friendly. Because they are highly concentrated, they require a much smaller plastic bottle. AlfaPureo laundry oils are made from 100% recyclable PET material.

No More Leaking Caps

The dosing pump ensures contact-free dispensing. You can forget about sticky caps, spilled fingers, or greasy shelves.

Dosage:

• Light fragrance intensity = 2 pump presses (2.5 ml)
• Medium (recommended) fragrance intensity = 4 pump presses (5 ml)
• Strong fragrance intensity = 6 pump presses (7.5 ml)

Calculated for 5 kg of laundry. You can adjust the intensity according to the size of your washing machine drum.

• Used instead of fabric softener
• Suitable for all types of fabrics
• Precise and contact-free dosing
• No more sticky hands, leaking caps, or messy bottles
• 500 ml lasts for up to 100 washes = €0.33 per wash

Why Choose Laundry Oil?

• Softens fabrics
• Gentle on both washing machines and tumble dryers
• Does not leave a greasy residue like fabric softener

Purity - Product Information