Pure Laundry Shampoo

As a gift with the 500 ml package, you receive PureScent Gold Brick 100 ml (20 doses) worth €9 for free – a fragrant floor and surface cleaner that fills your entire home with a woody-spicy scent.

Pure Laundry Shampoo – The most concentrated and most effective eco-friendly laundry gel

The most modern solution for eco-friendly and efficient washing. Pure Laundry Shampoo is the result of long-term research and development – combining maximum washing power, an extremely concentrated formula, and gentleness toward both nature and textiles. It is designed for those who do not want to compromise between performance and sustainability.

Why is it exceptional?

• Ultra concentrated: Only 15 ml per wash is enough. One bottle provides up to 33 washes.
• Highly effective enzymes: A unique combination of 7 enzymes (including the revolutionary Phosphodiesterase) targets protein, starch, grease, fruit, and invisible stains. It also protects fibers, colors, and prevents pilling.
• Eco-friendly formula: 97% of ingredients are COSMOS certified. The detergent is readily biodegradable (OECD 301) and contains no phosphates, parabens, silicones, or soap.
• No compromises on nature: The product is not tested on animals, has a high Renewable Carbon Content, and is suitable for use with septic tanks and wastewater treatment systems.
• Universal use: For both white and colored laundry, effective even at 20 °C, suitable for delicate fabrics.

Soap-free composition – for longer life of your washing machine and clothes

Unlike regular laundry gels, it does not contain soap, which prevents residue buildup in the washing machine, on textiles, or in drainage pipes. It rinses out easily, leaving no residues on clothing – resulting in soft, clean, and fresh laundry without skin irritation.

Fragrance-free, with optional personalization

The gel is supplied without fragrance, making it suitable even for the most sensitive noses and skin. You can use it on its own or enhance it with your favorite laundry perfume depending on your mood or season.

Safe and certified

The product comes with full documentation and complies with all EU requirements. It carries only the mildest warning symbol (exclamation mark), reflecting its safe formulation.

Summary of benefits:

🧼 Ultra concentrated (only 15 ml per wash)
🧪 Advanced enzymes for all types of stains
🌱 97% natural ingredients (COSMOS certified)
♻️ Biodegradable, septic-safe
🚫 Free from phosphates, parabens, silicones, and soap
👕 Gentle on skin, fibers, and colors
🦊 Not tested on animals
🫧 Fragrance-free

The revolutionary formula combines anionic, non-ionic, and amphoteric surfactants, ensuring high washing efficiency. It contains some of the highest-quality enzymes produced in Europe. Their combination (Protease, Alpha-amylase, Pectate Lyase, Mannanase, Lipase, and Cellulase) is specifically designed for removing all types of stains, protecting colors, and caring for textile fibers.

• Protease – breaks down protein stains (blood, sweat, milk)
• Alpha-amylase – removes starch-based stains (sauces, pasta, potatoes)
• Pectate lyase – effectively cleans fruit and vegetable stains
• Mannanase – breaks down gel thickeners in food and cosmetics
• Lipase – removes greasy stains
• Cellulase – keeps fabrics smooth and prevents pilling

In addition, a completely new revolutionary enzyme – Phosphodiesterase (PDE) – has been added. It breaks down invisible stains caused by sweat, skin cells, and bacteria. These residues bind additional dirt from the environment, forming yellow stains. Conventional detergents only clean surface dirt and mask odor, which quickly returns after wearing the garment again. With this enzyme, you extend the life of your clothing and avoid odor/stain problems. It works excellently as prevention.

🔬 The revolutionary power of PDE – cleanliness you can feel even if you can’t see it

Phosphodiesterase (PDE) is a new generation enzyme in laundry care – targeted, effective, and highly functional. Where regular detergents stop, PDE begins:

✅ Removes microscopic impurities – sweat, sebum, dead skin cells, and bacteria
✅ Prevents yellow stains – especially in armpits, collars, and white laundry
✅ Eliminates odor sources – not just on the surface, but deep within fibers
✅ Extends garment lifespan – less wear, no buildup, more freshness
✅ Ideal for sports and functional clothing – tackles odor where others fail
✅ Excellent as prevention – protects fabrics from the first wash

✨ Result? Clothes stay fresher longer, hygienically clean, and free of unpleasant residues – lasting cleanliness.

Phosphodiesterase (PDE) is truly an innovative game-changer among enzymes in laundry detergents. Its benefits complement classic enzymes that only address surface stains.

🔬 Benefits of Phosphodiesterase (PDE):

1. Removes invisible biological residues

PDE breaks down organic compounds from sweat, sebum, dead skin cells, and bacteria – invisible contaminants that create odor and yellow stains.

2. Prevents yellow stains and odor

It prevents buildup in armpits and collars by breaking down residues before they bind with external dirt particles.

3. Extends clothing lifespan

Reduces fiber wear and prevents premature disposal of textiles due to odor or stains.

4. Great as prevention

PDE cleans what you cannot see and helps maintain long-term hygiene and freshness.

5. Ideal for sportswear

Reduces odor and microbial buildup in technical fabrics.

Pure Laundry Shampoo – where cleanliness, performance, and ecology go hand in hand.

Dosage:

Use in the detergent compartment or for hand washing.

4–5 kg laundry … 15 ml
9 kg laundry … 30 ml

(total cap volume 40 ml, divided into 4 sections of 10 ml each)

For heavily soiled laundry or hard water, increase dosage if needed.

KUZ Pure Laundry Shampoo

Pure Laundry Shampoo – Product Information