Spirit of Dubai

Simply: more fragrance, more effect, more joy from every cleaning.

Just a few drops ensure a long-lasting and intense scent for your laundry.

• Suitable for all types of textiles

• Prevents drying out and wear of fabrics

• Precise and contactless dosing

• 500 ml lasts for 100 washes

Laundry oil = A modern alternative to fabric softener

Laundry oil (or laundry perfume) was developed as a modern replacement for fabric softener. It is added to the fabric softener compartment before washing together with the detergent. It can soften laundry and intensely perfume it. As a bonus, it perfumes your entire home while drying.

Unlike regular fabric softeners, laundry oils have no negative impact on fabric properties – they preserve towel absorbency, allow sweat wicking in functional clothing, and do not irritate the skin…

Bonus tip: For long-lasting freshness of your laundry, we recommend adding a few drops of AlfaPureo laundry oil directly onto dryer balls. Your laundry will smell wonderfully!

Luxury fragrance compositions

Give your laundry a touch of luxury with our 100% concentrated AlfaPureo laundry perfumes. All fragrances are inspired by world-famous perfumes and are made from so-called “fine fragrances”, scent compositions used in body perfumes. Therefore, they are gentle on the skin and their scent is activated while wearing the laundry.

Spirit of Dubai – unisex perfume

A fragrance from the Spirit of Dubai collection inspired by the most luxurious oriental perfume. It combines aquatic and woody notes. In the depth, you can detect rose, jasmine, cedarwood, and cashmere. The base consists of amber, sandalwood, vanilla musk, and precious woods.

Argan oil

Argan oil is rich in vitamin E and essential fatty acids with protective and nourishing properties. When used in laundry, the oil penetrates the structure of textile fibers, where it creates a fine protective film. This film protects fabrics from drying out, which is especially important for natural materials such as cotton, linen, or silk, which can lose softness and elasticity with repeated washing.

Argan oil can also help reduce static electricity, which often occurs in synthetic fabrics. Clothing treated with argan oil has less tendency to crease and generate static electricity, contributing to more comfortable wear and a better appearance.

Regular use of argan oil in laundry can extend the lifespan of your clothes. Thanks to its ability to protect and hydrate fibers, they are less prone to wear, fraying, or fading. This is especially appreciated by lovers of high-quality materials who want their clothing and textiles to stay in top condition for as long as possible.

Suitable for dryer use

A special feature of AlfaPureo laundry perfumes is that they are suitable for all types of fabrics. Even microfiber and functional clothing, because they do not contain any fabric conditioners. They can therefore be used in the dryer without clogging filters or damaging the appliance.

Fragrance activates with moisture

Since laundry oil is not water-soluble, the scent is not washed out and is reactivated whenever it comes into contact with moisture, making it ideal for sportswear.

The fragrance in our laundry oils binds to fabric fibers, and thanks to a special active formula, your clothes stay scented for several weeks. It is made of 100% concentrated perfume, providing higher intensity compared to other laundry perfumes.

Precise dosing saves money

Thanks to a convenient dosing pump, you can precisely control fragrance intensity – 2 pumps = low intensity, 4 pumps = medium (recommended), and 6 pumps = high intensity. Dosage is calculated for 5 kg of laundry.

You can be sure that the laundry oil will last exactly as many washes as stated in the instructions. For example, 100 ml lasts at least 20 washes, 200 ml for 40 washes. Compared to other laundry oils, this is a more economical and cheaper solution.

Environmental aspect

Compared to fabric softeners, laundry perfumes / oils are more ecological. Because they are highly concentrated, much smaller plastic packaging is needed. AlfaPureo laundry oils are made from 100% recyclable PET material.

No leaking caps

The dosing pump ensures contactless use. Forget about leaking caps, sticky hands, or greasy shelves.

Dosage

• low intensity = 2 pumps (2.5 ml)

• medium (recommended) = 4 pumps (5 ml)

• high intensity = 6 pumps (7.5 ml)

Calculated for 5 kg of laundry. You can adjust intensity depending on drum size.

• Used instead of fabric softener

• Suitable for all types of textiles

• Precise and contactless dosing

• No more spilled hands, leaking caps, and messy bottles

• 500 ml lasts for 100 washes

Why laundry oil?

• Softens fabrics

• Gentle on both washing machine and dryer

• Does not leave a greasy residue like fabric softener