Fresh Linen

Simply: more fragrance, more effect, more joy from every cleaning.

Just a few drops ensure a long-lasting and intense fragrance for your laundry.

• For all types of textiles
• Prevents drying out and wear of fabrics
• Precise and contactless dosing
• 500 ml is enough for 100 washes

Laundry oil = a modern replacement for fabric softener

Laundry oil (or laundry perfume) was developed as a modern alternative to fabric softener. It is added to the fabric softener compartment before washing together with the detergent. It can soften laundry and intensely perfume it. As a bonus, it scents your entire home while drying.

Unlike regular fabric softeners, laundry oils have no negative impact on fabric properties – they preserve towel absorbency, allow moisture wicking in functional clothing, and do not irritate the skin…

Bonus tip: For long-lasting freshness of your laundry, we recommend adding a few drops of AlfaPureo laundry oil directly onto dryer balls. Your laundry will smell beautifully!

Luxurious fragrance compositions

Give your laundry a touch of luxury with our 100% concentrated AlfaPureo laundry perfumes. All fragrances are inspired by world-famous perfumes and are made from so-called “fine fragrances”, scent compositions used in body perfumes. Therefore they are gentle on the skin and their scent is activated while wearing the laundry.

Fresh Linen – very intense perfume – a fresh aldehydic white floral scent with musk. You can detect clean ozone and orange blossom in the background.

Argan Oil

Argan oil is rich in vitamin E and essential fatty acids that have protective and nourishing properties. When used in washing, the oil penetrates the structure of textile fibers, where it creates a fine protective film. This film protects fabrics from drying out, which is especially important for natural materials such as cotton, linen, or silk, which can lose softness and elasticity with repeated washing.

Argan oil can also help reduce static electricity, which often occurs in synthetic fabrics. Clothing treated with argan oil is less prone to creasing and static electricity, resulting in more comfortable wear and a better appearance.

Regular use of argan oil in washing can extend the lifespan of your garments. Thanks to its ability to protect and hydrate fibers, they are less prone to wear, fraying, or fading. This is especially appreciated by lovers of high-quality materials who want their clothes and textiles to stay in top condition for as long as possible.

Suitable for tumble dryers

A special feature of AlfaPureo laundry perfumes is that they are suitable for all types of fabrics, including microfiber and functional clothing, because they do not contain any fabric conditioners. They can therefore be used in the dryer without clogging filters or damaging the appliance.

Fragrance activates on contact with moisture

Since laundry oil is not water-soluble, the fragrance does not wash out and reactivates upon contact with moisture, making it ideal for sportswear.

The fragrance in our laundry oils binds to fabric fibers and, thanks to a special active formula, keeps your clothes scented for several weeks. The composition is made of 100% concentrated perfume, providing higher intensity compared to standard laundry fragrances.

Precise dosing that saves money

Thanks to the convenient dosing pump, you can precisely control the intensity of the fragrance – 2 pumps give low intensity, 4 pumps medium (recommended), and 6 pumps high intensity. The dosage is calculated for 5 kg of laundry.

You can be sure that the laundry oil will last exactly as many washes as stated in the instructions. For example, a 100 ml bottle lasts at least 20 washes, 200 ml for 40 washes. Compared to other laundry oils, this is a more economical and affordable solution.

Environmental aspect

Compared to fabric softeners, laundry perfumes (oils) are more ecological. Because they are highly concentrated, a smaller plastic package is needed. AlfaPureo laundry oils are made from 100% recyclable PET material.

No leaking caps

The dosing pump ensures contactless dosing. Forget about sticky caps, dirty hands, or greasy shelves.

Dosing:

• low intensity = 2 pumps (2.5 ml)
• medium (recommended) intensity = 4 pumps (5 ml)
• high fragrance intensity = 6 pumps (7.5 ml)

Calculated for 5 kg of laundry. You can adjust intensity depending on drum size.

Fragrance portfolio of AlfaPureo laundry oils includes:

Mademoiselle – women’s fragrance – inspired by a luxurious floral scent of the iconic Chanel brand. Fresh and sensual at the same time…

Gentleman – men’s fragrance – inspired by a timeless elegant Hugo Boss scent…

Spirit of Dubai – unisex fragrance – inspired by the luxurious oriental perfume collection Spirit of Dubai…

Purity – unisex fragrance – represents the classic scent of cleanliness and freshly washed laundry…

• Used instead of fabric softener
• For all types of textiles
• Precise and contactless dosing
• No spilled hands, no leaking caps
• 500 ml lasts for 100 washes = €0.33 per wash

Why laundry oil?

• Softens textiles
• Is gentle on both washing machine and dryer
• Does not leave a greasy residue like fabric softener