“EVERYDAY” mini laundry perfumes ACTION

Everyday Collection is a selection of four proven scents customers love for their versatility. Each scent is different, but they all share one thing – they bring a clean, fresh, and comfortable feel to your daily laundry.
In the set you’ll find:
• Purity – a soft floral “clean” scent
• Essence of Energy – a fresh, energizing herbal composition
• Fresh Linen – the classic scent of freshly washed laundry with an ozonic‑aldehydic character and a touch of lavender
• Pure Argan – a creamy, lightly sweet fragrance with a balsamic argan‑oil note

The practical 30 ml bottles help you find your favorite or simply switch scents depending on your mood. Also ideal for travel.

Laundry perfume = a modern alternative to fabric softener
Laundry perfume was developed as a modern alternative to fabric softener. Add it to the fabric‑softener compartment before washing, together with your detergent. It softens your laundry and leaves it intensely scented. Bonus: while drying, your whole home will smell wonderful too.

Unlike regular fabric softener, laundry perfume doesn’t negatively affect your textiles – it keeps towels absorbent, supports moisture wicking in functional clothing, and is gentle on skin.

Bonus tip:
For an even more intense and longer‑lasting scent, add a few drops of AlfaPureo laundry oil directly onto dryer balls. The fragrance will bloom beautifully and last even longer.

Argan oil – protection and nourishment for fibers
Argan oil is rich in vitamin E and essential fatty acids with protective and nourishing benefits. During washing, it penetrates the structure of textile fibers and creates a soft protective layer. This helps protect fabrics from drying out – especially important for natural materials like cotton, linen, or silk, which can lose softness and elasticity with repeated washing.

It can also help reduce static electricity in synthetic fabrics. Clothes feel less clingy, look smoother, and appear more polished.

Regular use can help extend the life of your clothing – fibers are protected, wear down less, and keep their color and quality longer.

Also suitable for the dryer
Laundry perfume is suitable for all types of textiles – including microfiber and functional clothing. It doesn’t contain conditioners, so it won’t clog filters or put extra strain on your dryer. You can safely use it even when drying.

The scent activates on contact with moisture
Because laundry perfume isn’t a classic fabric softener, its scent doesn’t rinse away with water. It activates when it meets moisture – for example during movement or sweating – and opens up again. That’s why it’s ideal for sportswear too.

The fragrance binds to fabric fibers and, thanks to its high perfume concentration, laundry can stay scented for several weeks.

Precise dosing = no waste
Thanks to the practical dosing pump, you can set the intensity exactly:
• 2 pumps (2.5 ml) – light intensity
• 4 pumps (5 ml) – medium, recommended intensity
• 6 pumps (7.5 ml) – strong intensity

The dosage is calculated for 5 kg of laundry. You can adjust the intensity based on your drum size too.

This way you know exactly how many washes a bottle will last:
100 ml for at least 20 washes,
200 ml for at least 40 washes.

High concentration means less product per wash and a better value per dose.

A more eco‑friendly alternative
Compared to classic fabric softener, laundry perfume is more eco‑friendly. It’s highly concentrated, so a smaller plastic bottle is enough. AlfaPureo bottles are made from 100% recyclable PET.

No more leaking caps
The dosing pump ensures clean, touch‑free dispensing.
No messy hands, no leaking caps, no greasy shelves.

Why laundry perfume?
• used instead of fabric softener
• suitable for all types of textiles
• precise and hygienic dosing
• gentle on your washing machine and dryer
• doesn’t leave a greasy film like classic softener
• softens textiles and leaves laundry intensely scented